Short Brief About
The Business Side Of Medicine
The Business Side of Medicine (BSOM) is an initiative that is structured to enable growth, sustainability and financial security to health practitioners and related partners.
BSOM creates a space and platform where different practitioners and stakeholders can educate, empower, and network amongst themselves.
BSOM
Advisory Council
Dr Kgaugelo Manyoni
Dr Kgaugelo Manyoni is one of the founders of Lifehub co, a medical practice that prioritises primary health care with a patient-centred approach, emphasising health promotion and preventive care.
She earned her MBBCH degree from the University of Witwatersrand in 2016 and has extensive experience working in the emergency department for several years. She completed her MBA in Health Care Leadership at the University of Stellenbosch in 2024, where her passion for business and healthcare leadership was further developed.
She also currently serves on the South African Medical Association Women's Wing where she advocates for women in the healthcare industry.
Mr Musa Duma
Mr Musa Duma is a creative and strategic thinker. He is passionate about using his spectrum of skills and experiences in the business world to help entrepreneurs and visionary individuals to:
- Get clarity on their goals.
- Build brands that address real challenges.
- Transform ordinary concerns into profitable ventures.
In summary, he’s on a quest to help entrepreneur and serious individuals become the best version of themselves.
Dr Boitumelo Makaulule
Dr Boitumelo Makaulule is a co- founder and director of the Lifehub Co Medical practice where she also works as a General Practitioner with a special interest in HIV and TB management.
She is an entrepreneur, health promoter, educator, wife and mother of boys who believes that everyone has a purpose in life and that purpose is tied to other people.













